February 24, 2006
Logo
We have been considering changing our logo to something that more clearly shows we are primarily a vegetable farm. This is the logo we use now -- on bags of mesclun and other veggies, on flyers, on t-shirts etc.
We were tossing around the idea of going to a bushel basket full of veggies, typical of a CSA share. But if the barn is too vague, that would probably be too specific -- could we use that on flyers advertising the seedling sale or what if (when) we start growing flowers?
Anyway, yesterday Peter got interviewed for a video a foundation in Boston is making about shared medical decision making. The camera crew came and walked all over the house and the property, and guess where they chose to film the interview?
Yup, the high drive. So these experts in visual arts pick the site that is our logo -- maybe we should keep it.
Behind them in the photo above is the finished! end wall of the second greenhouse.
Posted by maryellen at February 24, 2006 03:38 PMI like your logo, but I understand what you're getting at. Perhaps changing the text rather than the image might work? Put "Old Shaw Farm" in slightly smaller text and move it up, and move the "description/tag line" to the more prominent middle location and make that larger. Just a thought.
Posted by: Sarah at February 24, 2006 10:36 PMI think Sarah's right. The barn is such a good logo figure, showing as it does, your continuity with the Shaw farm of the past.
Posted by: Dee at February 25, 2006 07:48 AMSarah has a great idea. I also never noticed how small the image is, in my mind it is most of the logo. Rearranging things would help returning customers recognize you, versus changing to a completely new logo.
Happy snow!
I'd break it down like this: to what extent are you selling participation in a cool old farm alongside the selling of fresh produce? And my instinct is that the Ye Olde Barn look will appeal to day trippers and lifestyle tourists such as you'd find at a farmers market, while longterm csa-ers will be maybe not so impressed by one more big vermont barn. So who do you want to play to? My guess is that a logo is important to out-of-staters who may forget you between visits, while CSA-ers are going to remember who you are once they've had the awesome summerlong nurturing you provide. If these guesses seem right, keep the barn, and focus on one-on-one relationship building for csa customers
Posted by: Geoff at March 1, 2006 06:58 AM