September 30, 2007
Out with the old in with the new

Mimi and Peter pulling tomatoes out of the upper hoophouse to plant to fall greens for the fall CSA and Thanksgiving market mostly. The strings Mimi is tying are the strings we use to trellis the tomatoes.
I am excited about the idea of marketing longer into the fall, but again its a potential marketing/production issue. I mean, I am mostly in charge of marketing and Peter mostly production, and the two often have different agendas. Vegetable production is simplest for veggies that come ripe from mid-August to mid-September. But it is hardest to sell veggies in that time. All the farmstands are full, and people's gardens are so bountiful that they are giving away their produce. So from a marketing perspective, selling outside of the mid-August to mid-September period is easier, at least theoretically. The issue for late fall, from a marketing perspective, is delivery, how to get the veggies to the people. Even though we've had great weather on market days recently, realistically, soon the weather will be harsh enough that folks won't want to come out. So we're going to try this mini fall CSA, see how that works, maybe try having the farmstand open Friday afternoons. Whatever happens, we'll certainly learn from it and have some fun along the way.
Posted by maryellen at September 30, 2007 10:08 PM